Engaging customers is an important part of online interactions between businesses and customers. It plays a huge role in keeping customers interested in your business, brand, and goods and services. Fortunately for you as a business, there are some great tools at your disposal that you can use to help you engage customers online.
Facebook Messenger
Facebook Messenger is one of the leading messaging platforms in the United States with over 2.6 billion monthly active global users. This makes it an excellent way to engage consumers all over the world. You'll need to start by making sure you have a business page on Facebook. Once people start reaching out to you through Messenger, there are some things you should keep in mind. Response time matters. The faster you respond, the more likely it is that consumers will feel positively inclined towards your business. And while it may be tempting to use abbreviations and web slang, that can make you look unprofessional. It's best to utilize correct grammar and spelling, regardless of what the customer themselves are doing.
Web Chat
A surprisingly few businesses offer web chat on their business's website. Web chat can be a huge opportunity to improve your customer engagement. One business saw a 200–300% increase in customer engagement after they added a web chat program to their site. When utilizing web chat as an engagement tool, be polite and empathetic with the consumer. Don't be afraid to reach out first. You can use trigger messages to initiate a conversation with consumers. Just make sure they can close the window if they don't need to chat.
Comment Sections
Hopefully your business's website has a blog already. If not, you're missing out. Blogs can do great things for your website, including offering you an opportunity to engage consumers and customers alike in the comments section at the bottom of your blog posts. This offers people the chance to share their thoughts on what you've posted and for you to respond. This sort of engagement proves to consumers that you are reading their comments and paying attention to what they have to say.
Conclusion
Businesses need to engage customers to build and maintain consumer interest and relationships. This is especially important when it comes to online interactions. There are a lot of tools at a business's disposal when it comes to engaging customers, including Facebook Messenger, web chat, and comment sections at the bottom of blog posts. Use these and other tools to boost your customer engagement.
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