Are Promoted Posts Worth It?
With social media platforms developing increasingly sophisticated ways to advertise, promote and boost your own content, is it worth adding to your social media strategy?
Tag: advertising
3 Advertising Blunders That Make Companies Look Unprofessional
There are advertising blunders that can also make you go viral for the wrong reasons, make your brand look unprofessional and compromise your marketing campaign.
Little-Known Networking Tips for Your Online Business
Networking in the wrong way will not get you your intended outcome. Instead, it could push others away and leave you high and dry. To make solid connections that can benefit you in the long run, follow these little-known networking tips.
Small Businesses and Non-Profits Need to Act Fast
As Facebook changes the News Feed, the reality is that small businesses and non-profits that rely on the platform for traffic, are going to get hurt. In their effort to put the social back in social media, the space for Pages is about to get even more limited. Therefore, you must address these four things now:
Marketing to Millennials
Small things like having voucher codes that automatically process at checkout versus typing the SAVE10PERCENT code helps them save time and aggravation. Plus, it shows that you understand that small step speaks to the core of who they are.
Where are your customers spending their time online?
With the rise of social, the power is shifting and the playing field is leveling out. Many big brands are still churning through their huge advertising budgets via traditional media and smaller businesses have the agility to outmaneuver them with engaging content.
MarCom for Ms. Lulu
The primary objective for effective MarCom is to create and sustain a bond between your business and your target customers through consistent messaging and brand building. That bond, coupled with message consistency, builds a trust that enables your businesses to shorten the long-term sales cycle. Since this may sound more like marketing geek-speak than real-world solutions, let’s dial it back a notch and look at some steps to effectively communicate a successful marketing campaign.
Free Advertising on Social Media
“Free Advertising.” For small business owners, those words are as beautiful as chocolate pie to a fat kid. Everybody needs advertising and everybody loves free. This may explain why there have been over 60 million business pages set up on Facebook by people gunning to be the next Jeff Bezos.