In today’s competitive market, a proactive social media strategy is essential, not just for employee recruitment and retention but also for maintaining strong communication during significant events. This week, for instance, as we monitor the development of Tropical Storm Debby, which could escalate into a hurricane by the time you’ve read this, it’s crucial to share how your business is preparing and responding.
Hashtags, some people understand how they are used, others never seemed to
learn their real purpose, and some people are overusing them. We will give
you the details on how to make proper use of targeted hashtags to grow your
Twitter page.
In today’s increasingly anti-corporate, media-saturated, ad-fatigued environment, it’s difficult for many brands to get their messages out to their audience. Traditional channels don’t seem to be working – at least not as well as they used to. What’s more, public sensitivity to issues involving race, sex, etc are making many brand messages “problematic” for general consumption.
Many businesses still do not believe social media marketing and posting content on Facebook is worth their focus because they do not have the resources. Either that or they operate B2B and don’t think they can reach their customers through the platform.
The primary objective for effective MarCom is to create and sustain a bond between your business and your target customers through consistent messaging and brand building. That bond, coupled with message consistency, builds a trust that enables your businesses to shorten the long-term sales cycle. Since this may sound more like marketing geek-speak than real-world solutions, let’s dial it back a notch and look at some steps to effectively communicate a successful marketing campaign.