public relations small business writing
A Believable Testimonial Needs Specifics, Context and Permission
A strong testimonial should sound like the customer, not the company. A few practical checks can make it more credible and safer to publish.
Tag: business credibility
AI Search Eligibility Is Not a Recommendation Guarantee
Understand what makes a page eligible for Google’s AI search features, what eligibility does not promise, and which website improvements deserve your attention.