Countless businesses are turning to mobile apps to change the way they market themselves or interact with their customer and clients. Apps are quickly replacing conventional websites and companies that fail to invest in developing their own commercial or communication apps could end up missing out on any number of potential opportunities.
In today’s increasingly anti-corporate, media-saturated, ad-fatigued environment, it’s difficult for many brands to get their messages out to their audience. Traditional channels don’t seem to be working – at least not as well as they used to. What’s more, public sensitivity to issues involving race, sex, etc are making many brand messages “problematic” for general consumption.
If you are thinking about funding your first business, it can be a lot to take on. There are various aspects of building up a budget that may confuse you. However, you don’t need to worry about losing out on funding if you follow the right tactics.
Networking in the wrong way will not get you your intended outcome. Instead, it could push others away and leave you high and dry. To make solid connections that can benefit you in the long run, follow these little-known networking tips.
Generation X remembers AOL’s “You’ve Got Mail” marketing strategy and it was effective – they signed up for email! Although open rates and click-through rates of email aren’t as high as ten years ago, it’s still an effective strategy to reach your consumer. Just remember your audience and that they’ve probably tried on a pair of “Saved by the Bell” zubaz pants!
Small things like having voucher codes that automatically process at checkout versus typing the SAVE10PERCENT code helps them save time and aggravation. Plus, it shows that you understand that small step speaks to the core of who they are.
Many small business owners disregard Facebook because they think that it isn’t suitable for B2B marketing, but the platform has over 2 billion monthly active users!
With the rise of social, the power is shifting and the playing field is leveling out. Many big brands are still churning through their huge advertising budgets via traditional media and smaller businesses have the agility to outmaneuver them with engaging content.
Your customers have made the conscious choice to do business with you when they could have gone to any of your competitors. Providing them with small rewards for staying is far cheaper than investing in a grand promotional campaign to win new ones.
Over this seasonal period, it’s easy to stress about your competition and worry that you don’t have the same budget that the big brands do. Luckily for you, it’s never been easier or cheaper to reach out to your customer base with social media, giving you the ability to deliver compelling reasons to check out your business, straight to their screens.