small business website writing
Answer the Customer Before You Ask for the Contact Form
A contact form should be the next step, not the first useful thing on your service page. Here is what customers need before they reach it.
Tag: service descriptions
Your Website Needs Regular Updates, Not Constant Redesigns
A website can stay useful for years without a full redesign, but only if the business keeps the right details, pages and technology current.
small business website writing
Fix the Business Message Before You Redesign the Website
A new website can look polished and still leave customers confused. Clarify the business message first so the redesign has something useful to communicate.
Rethinking Your Google Business Profile as a Content Channel
Discover why your Google Business Profile is a dynamic publishing tool and learn how to use it for more than just a directory listing.