public relations small business video
Prepare the Spokesperson, Not a Script
A strong spokesperson does not memorize a script. The better preparation focuses on key messages, difficult questions and the limits of what can be said.
Tag: small business communication
public relations small business social media
Your First Crisis Statement Needs Facts, Empathy and a Next Update
The first message does not need every answer. It needs verified facts, human concern and a clear promise about what comes next.