Chatbots could simply transform your customer’s online experience with your business or brand. If a company has a bot, then instead of your online consumer going through a search feature on your site for things like store hours, specials and more, the chatbot would return these results in a more communicative style.
Small businesses are using chatbots today. Here are a few examples:
- News Bot – aggregates today’s top headlines
- Finance Bot – allows customer to check account balance
- Profile Management – customers can update email address, phone, and other contact info
- Pizza Ordering Bot – allows customer to track the status of their pizza
- Customer Support Bot – customer can track order status or inquire about store hours
Here are some reasons businesses should consider an investment in chatbot technology:
Better Customer Experience: Are you running a small business where similar orders are requested on a daily basis, and you have to go through the stress of answering the same questions over and over again? Then with the help of bots, you can easily gather the typical questions that your employees have to answer repeatedly and create a chatbot to answer those common questions. Implementing a chatbot would save you lots of time and provide a better customer service for your business.
24/7 Assistance: Just because your physical store might be closed or your team is offline for the evening, doesn’t mean you can still help your customers. Chatbots allow your customers to freely interact with your brand when it’s convenient to your customers, not you.
Administrative Task and Project Management: Basically, chatbots come in two forms; one that functions based on a set of rules, and a more advanced version that uses artificial intelligence. Bots such as customer support bots provide answers and address customer complaints, or simply track the status of a customer's order.
Data Analysis: Small businesses derive high advantages from these bots when it comes to data gathering and analysis since data collected by these chatbots can be used to improve customer service.