If you’re an entrepreneur and you’re on social media, there are four things you should consider doing immediately:

Add Value

There’s a rule of thumb that says when you look at your social media feed, 70% of it should be more of value. Gary Vaynerchuk nicely described this in his book, Jab, Jab, Jab, Right Hook, where he wrote about how to connect with customers and beat the competition. Gary recently published a new book, Crushing It! which offers lessons on leveraging social media for business success.

Review Your Metrics Often

Look at data and statistics that show your social media marketing performance. For instance, Facebook has insights where you can look at the number of people who viewed your page in the past month, the number of likes, reach, engagement, video views, etc. Rather than take an ad hoc look, review your metrics regularly over a period to help you make decisions about what you should keep doing and what you can do to improve.

Borrow a Brand

If you’re an entrepreneur with a brand, invite other people to come on to your page or into your Instagram feed. Interview somebody else, highlight what they’re doing and let them use your platform to share their knowledge and expertise with your audience.

Don't Be Afraid to Make Mistakes

Michael Jordan was well known for being able to score, but most people never saw all the shots he took because he did it in a closed gym. Don’t be afraid to fail your way to the top. We learn from mistakes; they help us grow and develop professionally, personally, and in business.