The world has seen significant changes in the last few years and the way we market any business is more interactive than ever before.
Now that streaming has become so relevant in all industries, the need for more involvement for any business is huge, but some people seem to feel intimidated by the idea of going live with their social media pages.
Facebook is one of the most popular places for this purpose and it began the trend that many business ventures and freelancers are implementing for their business. Those who stream to their audience create a much stronger connection with them and this also strengthens the business brand and puts a face on the service.
Here are some reasons why people are afraid of going live and, more importantly, how to overcome them.
They are afraid of speaking in public
They don’t know how to handle hecklers
They don’t know what to say to their audience
They are afraid that their identity will be compromised
They are afraid of speaking in public
Fear of public speaking is a very common problem that affects millions of people all over the world. The truth is that online speaking can feel just as hard for those with this particular fear, but the best way to overcome this problem is to understand that most people feel nervous before they speak in public.
Like anything else in life, the nerves go away as soon as you are engaged in the activity that is making you so nervous. Just keep this in mind and don’t try to hide or suppress those nerves, they are a very natural thing for people to experience.
They don’t know how to handle hecklers
Hecklers are not limited to the offline world, but online they are known as trolls. The only difference between a heckler and a troll is that the troll can hide behind a fake name online, while the heckler has to be right there face to face with you to be able to heckle.
Never give attention to a troll and you will see that he or she will magically disappear after you ignore their comments long enough. If you decide to feed the troll by replying or reacting, you are never going to be able to shake that person off because your reactions are their biggest energy source.
They don’t know what to say to their audience
Sometimes it can be hard to think of what to say to your audience, but anything as simple as introducing yourself as the spokesperson for the business and letting your viewers know that you want to provide an efficient service can be a great way to get started. Just take things slowly and get used to streaming.
They are afraid that their identity will be compromised
People are afraid that being online and having their face on video is somehow going to be a danger for their personal safety and their privacy, but that is not the case at all. You don’t need to share your full name or contact details. You can be someone who speaks for the business without having to disclose anything personal.