It's widespread for newcomers in the world of digital marketing to ask this particular question. There are many articles, guides, and tutorials online that will tell you very different numbers regarding how often you should post on social media. With that said, some core rules will help you make the most out of each post.

It's all about quality over quantity

Quality is probably the essential aspect of creating social media content, and it's also the same advice that we would give to a website blogger. The posts' quality is always going to be much more valuable than the number of posts you publish.

For example, creating one high quality and engaging post per week is much better than coming up with a bunch of rehashed content that no one will find of value. Remember that your social media content is not indexed on external search results, except for Youtube videos.

Let a good post breathe

You need to give a post some room to breathe and reach as many people as possible before you create a new post. A good rule with this is to monitor the engagement of a post. If you see that it continues to gain notoriety and comments, you should avoid a new post for at least 24 to 48 hours.

This will depend on how much popularity the post has been able to gain within one day. You can see this as an excellent timeframe to decide if a new post will be a good idea. When you create a post that becomes very popular, it could be useful to repost it the following day instead of posting something new.

Learn the best hours for your niche

The niche you are targeting will determine the best hours of the day to post your content. For example, if you are targeting a teenage audience. You will find that most of them won't be online until school is out. This audience is going to be more engaged if you reach them in the afternoon and at night.

If your audience is senior citizens, you will find that they are more likely to be online during the early hours of the day. It would help if you started experimenting with the hours when you post content depending on your target audience.

Final thoughts

The number of times you decide to post content on social media will depend on several factors, but a good strategy is to give a good post some time to reach as many people as possible.

Once you start to gain more popularity with your page, you will need to change your strategies depending on the level of engagement you achieve and the number of interactions per post.