public relations small business video
Prepare the Spokesperson, Not a Script
A strong spokesperson does not memorize a script. The better preparation focuses on key messages, difficult questions and the limits of what can be said.
Category: video
small business social media video
There Is No Perfect Business Video Length
The right business video length depends on one decision most teams skip before filming.
small business social media video
When Is a Smartphone Video Good Enough?
A phone can handle many everyday business videos. Use the message, sound, shooting conditions and cost of a missed moment to decide when you need more help.
Which YouTube Views Matter to Your Business?
Separate YouTube public views, engaged views, monetization eligibility and customer inquiries so your video reports answer the right questions.
small business social media video
Every Facebook Video Is a Reel. Here Is What Your Business Should Change.
Facebook now treats every video as a Reel, but that does not mean your business needs dances or trends. Here is what actually deserves attention.
small business social media video
Meta’s Edits App Can Speed Up Business Video. It Still Cannot Replace a Plan.
Edits can make mobile video faster. The harder question is whether the footage, message and workflow are strong enough before editing begins.
small business social media video
YouTube Shopping Adds Amazon Products. Does It Matter to Local Businesses?
Amazon products can now be tagged in eligible YouTube videos. The bigger question is whether that fits what your local business actually sells.
small business social media video
Use Video Without Trying to Become an Influencer
Your business does not need an influencer to use video well. The right format keeps the focus on useful answers and real work.
What YouTube’s New View Count Rules Mean for Your Business Revenue
YouTube’s new view count rules could make your videos look more popular—but will it actually help your business earn more? Discover what’s changing and what it means for your bottom line.
small business social media video
Why Original Content Is Now a Competitive Advantage for Small Businesses
If your content feels like everyone else’s, there is a reason it is not working. Here is why original content is starting to matter more than ever.
small business social media video
What Should a Business Include in a Two-Minute Promotional Video?
Two minutes is enough time to earn attention and trust, when the message stays focused. Here is what your business video should include.
AI Slop: The Flood of AI-Generated Content and the Resurgence of Human Creativity
The internet is facing an unprecedented challenge: an overwhelming influx of AI-generated content, often referred to as “AI slop.” This term captures the saturation of digital spaces with low-quality, mass-produced material generated by artificial intelligence systems. From poorly written articles and generic images to automated spam, AI slop is raising questions about authenticity, quality, and the future of digital content.