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Ideas for Growing Your Business

small business

Is Facebook Really Free?

Many businesses still do not believe social media marketing and posting content on Facebook is worth their focus because they do not have the resources. Either that or they operate B2B and don’t think they can reach their customers through the platform.

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Show Me the Data

If for whatever reason you don’t believe data equals money, consider that Amazon has over 40 data storage centers worldwide, housing millions of servers trained to measure, capture, and record every customer’s purchase, shoe size, mouse click, and sometimes even eye movement.  Google has 20. Walmart, at least a dozen.

small business

Free Advertising on Social Media

“Free Advertising.” For small business owners, those words are as beautiful as chocolate pie to a fat kid. Everybody needs advertising and everybody loves free. This may explain why there have been over 60 million business pages set up on Facebook by people gunning to be the next Jeff Bezos.

small business website

Mobil-izing your content

If you think simply having a solid website is going to help your small business be successful, you’re – unfortunately – sadly mistaken.

Gone is the time when just hosting your own spot on the Internet was enough to get your message out to the public. The explosion of social media…

small business

Make your time count

If you are a small business owner, you know how valuable your time can be. You’re busy simply trying to make ends meet, taking care of your customers and the dozen other things that must be done right now. That makes it harder to do the things you know you need to do to help your business grow more – namely, promoting it.

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The rise of Facebook videos

Do you remember the Ice Bucket Challenge, which was all the rage a couple of years ago? If you were on Facebook – and really, who among us isn’t? – you probably even took part in it in one way or another.

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Social media is the best place for your small business dollars

The amazing revolution that is social media doesn’t just reconnect you with old high school friends, allow you to view family photos from all over the world or let you see how much weight your old girlfriend or boyfriend has packed on – it’s also helping small businesses in a very tangible (and profitable) way.