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Ideas for Growing Your Business

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How to Use Video Like a Boss on Social Media

Today, there’s really no need to stress if you don’t have the budget to film grand advertising campaigns. The power has shifted to a more mobile world as evident by how many people look at their smartphone screens during ad breaks when watching TV. The good news? Most small businesses are not taking advantage of the mobile friendly environment the market is craving.

small business

3 Effective Ways to Thank Your Customers

Your customers have made the conscious choice to do business with you when they could have gone to any of your competitors. Providing them with small rewards for staying is far cheaper than investing in a grand promotional campaign to win new ones.

small business

3 Strategies for Holiday Sales Success

Over this seasonal period, it’s easy to stress about your competition and worry that you don’t have the same budget that the big brands do. Luckily for you, it’s never been easier or cheaper to reach out to your customer base with social media, giving you the ability to deliver compelling reasons to check out your business, straight to their screens.

small business

Is Facebook Really Free?

Many businesses still do not believe social media marketing and posting content on Facebook is worth their focus because they do not have the resources. Either that or they operate B2B and don’t think they can reach their customers through the platform.

data small business

Show Me the Data

If for whatever reason you don’t believe data equals money, consider that Amazon has over 40 data storage centers worldwide, housing millions of servers trained to measure, capture, and record every customer’s purchase, shoe size, mouse click, and sometimes even eye movement.  Google has 20. Walmart, at least a dozen.

small business

Free Advertising on Social Media

“Free Advertising.” For small business owners, those words are as beautiful as chocolate pie to a fat kid. Everybody needs advertising and everybody loves free. This may explain why there have been over 60 million business pages set up on Facebook by people gunning to be the next Jeff Bezos.