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small business

I Lost the Mayor’s Race…Now What?

When he was sworn into office as Mayor of Kinston in 2009, BJ Murphy was the youngest person who had ever served, and the youngest in the entire state of North Carolina at the time. Last year, he sought a third term and lost the race. What BJ did next…

social media

Two Ways to Adapt to the Facebook News Feed Changes

Like it or not, the new scoring process will rid timelines of the clutter we see today, much of which is consumed passively. There is concern that paid ads will increase as lazy marketers resort to paying for visibility, but let’s focus on how we can genuinely add value by doing things differently.