One of the most essential things for businesses small and large, across all industries, is the need to collect leads. Facebook Lead Ads is a tool that allows your business to collect these leads quickly and simply. The number one reason to use Facebook Lead Ads in your marketing campaign is the sheer simplicity of generating leads through the ad.

Pre-populated user data makes it even easier for users to share their information on-the-go, and your business will benefit from the trust many people already have in Facebook, instead of relying on an independent landing page to gain that information.