Nonprofits often have tight budgets, small teams, and too many other priorities to create a social media strategy. Social media has become such a broad subject in our society and has provided us with some of the largest platforms to reach specific audiences effectively. With the right strategy, nonprofits can overcome those obstacles and use social media platforms to make those connections that drive people to donate.
Everyone has a message they want to be heard when they post on any of the social media platforms, but how is it that some people get far more exposure than others? The answer is in the image. Vero Resources said campaigns with images had a 42% higher click-through rate than campaigns without images.
Undeniably, image and design has an important place in any business’s branding, which can stretch from email newsletters and websites to logos and social media posts. Even so, you don’t always have to shell out for a top notch designer. There are a lot of things you can do yourself if you follow these essential tips.
Photos that are edited well and consistently can turn your visual marketing from boring to brilliant. Just as taking photos is easy with your smartphone’s own camera, so too is editing the shots you get. Here are the five best photo editing apps available for free on your Apple and Android devices, plus some other top tips for getting the best photos possible on a small business budget.
