Threads, a new social media platform created by Meta, the parent company of Facebook and Instagram, launched on Wednesday, July 5th. Threads is a similar format as Twitter, except it does not include hashtags, explore, or trending features that Twitter has. Upon launching, the app has seen over 30 million users sign up. Users seem to be divided on how they feel about Threads.
In the past few years, Instagram has transformed from being a highlight reel of vacations to a hopping hub of business marketing and sales. If you are a small business owner trying to learn to use Instagram to help catapult your company’s reach, there are a lot of things you should know. Here are a few of the benefits of using Instagram for your business and a couple ways that you can use it to your advantage.
When you are engaged in making your social media efforts a success, consider that many of the best platforms available have different video and image size requirements. If your content is not optimized on some of these networks, the results will be a lower quality post that could lose engagement for not being correctly configured or edited. This post is about giving you the optimal image and video sizes for the most popular social media platforms online. Doing this will create a significant bump in the level of quality that you offer to your visitors.
An Instagram story is a 24-hour post on your profile - whether it be a photo, video, or boomerang. The concept of stories on Instagram was initiated in August 2016, and now at least 500 million Instagrammers use stories daily. Stories will show up in the top bar of your feed, and when there’s a new story to see, their profile photo will have a rainbow ring around it. If you’ve ever considered experimenting with stories to boost your engagement, here are five tips on how to do just that!
Determining your social media target audience is an essential step in generating successful marketing strategies. This can help you focus your efforts on the right social media platforms and posts. Once you've found your target audience, you can create a well-balanced content plan that appeals to them and begin drafting brand guidelines. Here are some ways to identify and your audience.
Everyone has a message they want to be heard when they post on any of the social media platforms, but how is it that some people get far more exposure than others? The answer is in the image. Vero Resources said campaigns with images had a 42% higher click-through rate than campaigns without images.
