}

digital marketing

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The Best Picture Or Video Sizes For Popular Platforms

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The Best Picture Or Video Sizes For Popular Platforms

When you are engaged in making your social media efforts a success, consider that many of the best platforms available have different video and image size requirements. If your content is not optimized on some of these networks, the results will be a lower quality post that could lose engagement for not being correctly configured or edited. This post is about giving you the optimal image and video sizes for the most popular social media platforms online. Doing this will create a significant bump in the level of quality that you offer to your visitors.

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Do's And Don'ts When Engaging Your Audience On Facebook

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Do's And Don'ts When Engaging Your Audience On Facebook

There are many things that marketers have to consider when they use social media for their efforts. We will share some of the most important Do's and Don'ts that you need to keep in mind at all times to ensure a reliable result.

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The Different Engagement Tools Of Popular Social Media Platforms

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The Different Engagement Tools Of Popular Social Media Platforms

When you think of social media, you always think of social interactions or engagement. Still, the fact that you have a page on a social network does not mean that your content will be appealing and engaging enough to keep people interested. The goal is to ensure that everything you do is going to make your followers feel more involved. When they perceive that you care about what they have to say, they are more likely to respond to your brand's loyalty. The following engagement tools are going to help you achieve those results with your target audience.

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How Often Do I Post On My Social Media?

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How Often Do I Post On My Social Media?

It's widespread for newcomers in the world of digital marketing to ask this particular question. There are many articles, guides, and tutorials online that will tell you very different numbers regarding how often you should post on social media. With that said, some core rules will help you make the most out of each post.

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Getting Started: Going Live On FB

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Getting Started: Going Live On FB

There are very few activities for marketers to engage online that can be as effective for branding and exposure as going live. The most relevant and reliable aspect of this is that you can engage your audience in ways that are not possible with other strategies. With that said, there is an element of fear that people experience when they consider going live. They are afraid they will freeze, that they will say something embarrassing, that people will try to mock them, etc. Going live on social media is the closest thing to speaking in public offline, so the element of feeling nervous is present. The best way to overcome this is to be prepared for your streaming sessions. This will allow you to achieve outstanding results, and you will be able to gain the confidence to improve and create even more engaging content in future streams. The following tips will help you get started on the right track when you decide to go live on Facebook.

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5 Ways Mom And Pop Shops Can Compete For Retail Business

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5 Ways Mom And Pop Shops Can Compete For Retail Business

Let’s face it, the world has seen some drastic changes in the last few years and we are heading into a much more competitive digital environment. This situation seems to be making things harder for mom and pop shops that are trying to stay relevant and visible when competing against large retail business ventures.