Generation X remembers AOL’s “You’ve Got Mail” marketing strategy and it was effective – they signed up for email! Although open rates and click-through rates of email aren’t as high as ten years ago, it’s still an effective strategy to reach your consumer. Just remember your audience and that they’ve probably tried on a pair of “Saved by the Bell” zubaz pants!
Small things like having voucher codes that automatically process at checkout versus typing the SAVE10PERCENT code helps them save time and aggravation. Plus, it shows that you understand that small step speaks to the core of who they are.
If you think simply having a solid website is going to help your small business be successful, you’re – unfortunately – sadly mistaken.
Gone is the time when just hosting your own spot on the Internet was enough to get your message out to the public. The explosion of social media...
