Elon Musk once said, "If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion." Press releases still have a place in marketing strategies and they can help small businesses stand out from the competition, generate media coverage, and control the narrative around their brand.
Crafting and executing a great marketing strategy might not take countless amounts of money, but it does take time.
With over 90 percent of Internet users using email, how many are actually receiving and opening your messages?
Generation X remembers AOL’s “You’ve Got Mail” marketing strategy and it was effective – they signed up for email! Although open rates and click-through rates of email aren’t as high as ten years ago, it’s still an effective strategy to reach your consumer. Just remember your audience and that they’ve probably tried on a pair of “Saved by the Bell” zubaz pants!
Many small business owners disregard Facebook because they think that it isn’t suitable for B2B marketing, but the platform has over 2 billion monthly active users!
The primary objective for effective MarCom is to create and sustain a bond between your business and your target customers through consistent messaging and brand building. That bond, coupled with message consistency, builds a trust that enables your businesses to shorten the long-term sales cycle. Since this may sound more like marketing geek-speak than real-world solutions, let’s dial it back a notch and look at some steps to effectively communicate a successful marketing campaign.
