}

brand

The Importance of a Proactive Social Media Strategy During Weather Events

The Importance of a Proactive Social Media Strategy During Weather Events

In today's competitive market, a proactive social media strategy is essential, not just for employee recruitment and retention but also for maintaining strong communication during significant events. This week, for instance, as we monitor the development of Tropical Storm Debby, which could escalate into a hurricane by the time you’ve read this, it's crucial to share how your business is preparing and responding.

4 Lessons on PR From Top Brands

4 Lessons on PR From Top Brands

In today’s increasingly anti-corporate, media-saturated, ad-fatigued environment, it’s difficult for many brands to get their messages out to their audience. Traditional channels don’t seem to be working – at least not as well as they used to. What’s more, public sensitivity to issues involving race, sex, etc are making many brand messages “problematic” for general consumption.