Elon Musk once said, "If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion." Press releases still have a place in marketing strategies and they can help small businesses stand out from the competition, generate media coverage, and control the narrative around their brand.
The primary objective for effective MarCom is to create and sustain a bond between your business and your target customers through consistent messaging and brand building. That bond, coupled with message consistency, builds a trust that enables your businesses to shorten the long-term sales cycle. Since this may sound more like marketing geek-speak than real-world solutions, let’s dial it back a notch and look at some steps to effectively communicate a successful marketing campaign.
