How to Use Facebook for B2B Marketing
Many small business owners disregard Facebook because they think that it isn’t suitable for B2B marketing, but the platform has over 2 billion monthly active users!
Category: small business
Where are your customers spending their time online?
With the rise of social, the power is shifting and the playing field is leveling out. Many big brands are still churning through their huge advertising budgets via traditional media and smaller businesses have the agility to outmaneuver them with engaging content.
3 Effective Ways to Thank Your Customers
Your customers have made the conscious choice to do business with you when they could have gone to any of your competitors. Providing them with small rewards for staying is far cheaper than investing in a grand promotional campaign to win new ones.
3 Strategies for Holiday Sales Success
Over this seasonal period, it’s easy to stress about your competition and worry that you don’t have the same budget that the big brands do. Luckily for you, it’s never been easier or cheaper to reach out to your customer base with social media, giving you the ability to deliver compelling reasons to check out your business, straight to their screens.
The ROI Of FB Ads: Does Facebook Advertising Work?
Most Facebook users actively use the social network daily – which is another reason why Facebook ads are effective. And, as the Facebook user base continues to grow, the opportunities for Facebook advertising will too.
Is Facebook Really Free?
Many businesses still do not believe social media marketing and posting content on Facebook is worth their focus because they do not have the resources. Either that or they operate B2B and don’t think they can reach their customers through the platform.
MarCom for Ms. Lulu
The primary objective for effective MarCom is to create and sustain a bond between your business and your target customers through consistent messaging and brand building. That bond, coupled with message consistency, builds a trust that enables your businesses to shorten the long-term sales cycle. Since this may sound more like marketing geek-speak than real-world solutions, let’s dial it back a notch and look at some steps to effectively communicate a successful marketing campaign.
Show Me the Data
If for whatever reason you don’t believe data equals money, consider that Amazon has over 40 data storage centers worldwide, housing millions of servers trained to measure, capture, and record every customer’s purchase, shoe size, mouse click, and sometimes even eye movement. Google has 20. Walmart, at least a dozen.
Free Advertising on Social Media
“Free Advertising.” For small business owners, those words are as beautiful as chocolate pie to a fat kid. Everybody needs advertising and everybody loves free. This may explain why there have been over 60 million business pages set up on Facebook by people gunning to be the next Jeff Bezos.
Mobil-izing your content
If you think simply having a solid website is going to help your small business be successful, you’re – unfortunately – sadly mistaken.
Gone is the time when just hosting your own spot on the Internet was enough to get your message out to the public. The explosion of social media…