While Facebook, Instagram, and Twitter may be the social media pinnacles all modern businesses have a presence on, you shouldn’t forget about a few of the more alternative social media sites. These alternatives may actually prove to be more effective as part of your larger marketing strategy.
These four tips were compiled based on the interview I did with Algenon Cash: Locked In with Algenon Cash. In the interview we also discuss Trump’s policy impacts on small business and how young professionals can get involved in politics.
If you’re an entrepreneur and you’re on social media, there are four things you should consider doing immediately: Add Value, Review Metrics Often, Borrow a Brand, and Don’t Be Afraid to Make Mistakes.
As Facebook changes the News Feed, the reality is that small businesses and non-profits that rely on the platform for traffic, are going to get hurt. In their effort to put the social back in social media, the space for Pages is about to get even more limited. Therefore, you must address these four things now:
When he was sworn into office as Mayor of Kinston in 2009, BJ Murphy was the youngest person who had ever served, and the youngest in the entire state of North Carolina at the time. Last year, he sought a third term and lost the race. What BJ did next…
For the first time, small businesses have their own TV channel to tell the world how much value they can add to their customer’s lives; the only thing holding you back is your imagination.
Seventy percent of people in America use social media. If you are not reaching out to these customers, how many people are you missing? Learn why you should be involved in social media marketing and how to do it.
Chatbots could simply transform your customer’s online experience with your business or brand. If a company has a bot, then instead of your online consumer going through a search feature on your site for things like store hours, specials and more, the chatbot would return these results in a more communicative style.
Generation X remembers AOL’s “You’ve Got Mail” marketing strategy and it was effective – they signed up for email! Although open rates and click-through rates of email aren’t as high as ten years ago, it’s still an effective strategy to reach your consumer. Just remember your audience and that they’ve probably tried on a pair of “Saved by the Bell” zubaz pants!
Small things like having voucher codes that automatically process at checkout versus typing the SAVE10PERCENT code helps them save time and aggravation. Plus, it shows that you understand that small step speaks to the core of who they are.