SCHEDULE
Friday, October 4th
5:30 pm - 7:00 pm
Social Hour and speaker
Big game brewing | 225 E New Bern Hwy, Kinston
SIX FIGURES IN 12 MONTHS
BY GIVING IT ALL AWAY - ASK ME HOW | BJ MURPHY
BJ Murphy | Kinston
During a low-key affair, BJ will share the story of Magic Mile Media and how Neuse News came to be. During this event you’ll be able to mingle with summit attendees and speakers.
About BJ: From Kinston, he is the current president of Magic Mile Media, Inc. and the former mayor who served from 2009-2017. During his tenure as mayor, BJ became widely known for his use of social media, especially during Hurricane Irene (2011) and Hurricane Matthew (2016).
Connect with BJ: Facebook | LinkedIn | Instagram | Twitter
7:00 pm - until
Dinner on your own
Local dinner favorites: El Nuevo San Juan | Chef & The Farmer | Boiler Room Oyster Bar | King’s Restaurant | The Laughing Owl | Sugar Hill Pizzeria | HOW II | Pizza Villa
Hotel accommodations: The O’Neil | Mother Earth Motor Lodge | Holiday Inn Express | Air BnB
Late night entertainment: The Red Room
Saturday, October 5th
8:30 am - 9:00 am
registration & visit with vendors
community council for the arts | 400 N. Queen Street
9:00 am - 9:05 am
welcome by bj murphy | ceo, magic mile media, inc.
9:05 am - 9:55 am
How to go viral | Ann Marie Taepke
What makes content compelling, shareable, and cuts the clutter in the social media space? Ann Marie will break down viral case studies, including award-winning viral campaigns she has produced, as well as provide actionable tips on how to amp up your own content.
About Ann Marie: From Raleigh, NC, she is the Director of Digital Media for Walk West and has been working in social media marketing since its infancy in 2008. She has produced award-winning digital campaigns for national clients like Jeep, Fox Home Entertainment, Carlson Rezidor Hotel Group, and most notably, the viral campaign for Velcro Companies in 2017. Ann Marie has distilled down a formula on how to create sticky, shareable campaigns which is the subject of her upcoming book. Along with leading digital efforts including social media strategy, content development, and campaign distribution, Ann Marie helped create a 96-hour course on social media strategy currently being taught at Wake Tech Community College. She and her husband live outside of Raleigh with their three children, she is excited to be part of the first SM3 Summit!
9:55 am - 10:45 am
Tell Your Story | algenon cash
Whether it's personal or for your business, social media is a tool to tell your story. Algenon will challenge you on why your story is important and give you practical tips on how to tell it.
About Algenon: From Winston-Salem, NC, he is the Managing Director, Wharton-Gladden & Operating Partner, Zesto Burgers & Ice Cream. He’s raised over $250,000,000 in capital for business investments and is a sought after thought-leader and speaker in the Triad.
Connect with Algenon: Website | LinkedIn | Facebook | Twitter | Instagram
10:45 am - 10:55 am
break
10:55 am - 11:50 am
MY 4-P BLUEPRINT TO 7 FIGURES | Tanya Aliza
In this fun-filled talk, Tanya will share how to deliver the best content to your tribe to maximize your profits and build your brand while designing a lifestyle you love!
About Tanya: Tanya Aliza, CEO and Founder of Ultimate Branding LLC, is one of the most sought after trainers when it comes to Marketing, Conversions, Funnels and Brand Monetization. Whether you’re just getting started in your business or you already have an established Community and Brand, Tanya can help you increase your conversions and profits. Since 2010, Tanya has personally built a multi 7-figure brand through Blogging, YouTube and Social Media, while helping 1000’s model the exact same strategies she uses and implements. Everything you do in your business should lead back to YOU, your brand and your valuable content.
Ultimate Branding LLC is built on the 4 P’s of Success - Plan, Produce, Promote & Profit! How you set this up and having a defined formula for success is critical to building a business online; Tanya can break this down for you to easily follow and implement.
Connect with Tanya:
Blog | Website: The Ultimate Brandon Blueprint | YouTube | Facebook | Instagram
11:50 am - 1:00 Pm
Lunch on your own & visit with vendors
Local lunch favorites in downtown Kinston: Lovick’s Cafe | Boiler Room Oyster Bar | The Laughing Owl | Sugar Hill Pizzeria | Whiskey Pig | The Mad Hatter
Local lunch favorites nearby: King’s Restaurant | HOW II | El Nuevo San Juan | Pizza Villa
1:10 Pm - 2:15 Pm
panel discussion | lessons learned from the locals
Mallory Kennedy, LCC
Alexa Kay, DEWD’s
Seraphim Smith, Pride of Kinston
MALLORY KENNEDY | LENOIR COMMUNITY COLLEGE
Mallory Kennedy is the Student Recruiter at Lenoir Community College and leads and manages the College’s social media platforms. She assists in designing new marketing ideas and materials to promote the College’s educational opportunities.
Alexa Kay | Down east Wood Ducks
Alexa is the Director of Marketing for the High A affiliate of the Texas Rangers - the Down East Wood Ducks - based in Kinston. She handles social media, marketing, promotions and is the on-field host and on-camera digital media personality.
seraphim smith | Pride of Kinston
Seraphim cut his teeth in social media by managing social media for the nationally recognized restaurant, Chef & the Farmer. Today he’s putting those skills to work helping revitalize downtown Kinston and supporting the United Way.
2:15 Pm - 3:10 Pm
Social Media Marketing to Generations Y & Z | Chris Suggs
Not all young people are “millennials.” Teen entrepreneur Chris Suggs has worked with local, state and national corporations, nonprofits, and political figures on engaging young people in their programming and marketing. In this fun presentation, Chris will share the differences between millennials, Generation Y, and his generation, Generation Z, and how they use social media. What grabs our attention? Do we want to be over-saturated with “lit” and other buzzwords? Why don’t we use platforms like Facebook as much as we used to? This is the place to find out all of those answers!
About Chris: Chris is a teenage CEO, speaker, consultant and neighborhood hope dealer. In 2014, at 14-years-old, he started a nonprofit organization operating at the intersections of youth empowerment and community development. Chris is the founder & CEO of Youth Impact Strategies, a consulting firm focused on helping adults better impact the lives of young people and young people better impact the world. Chris has worked with and been featured by major companies and platforms including BET Networks, ABC 2020, Nickelodeon, First Lady Michelle Obama’s Better Make Room campaign, and being a fellow in Facebook’s 2019 Community Leadership Program.
Connect with Chris: Website | Twitter | Facebook | Instagram | LinkedIn
3:10 Pm - 3:15 Pm
break
3:15 Pm - 3:45 Pm
social media philosophies by bj murphy
BJ Murphy
President & CEO, Magic Mile Media
During this chat, BJ will share some of the social media philosophies that have guided his political and business career, including their application to help drive revenue that supports over 15 families, to create opportunities for local business owners and events, and that contribute to a better community.
Aleatha Thrower
VP of Operations, Magic Mile Media