public relations small business writing
A Believable Testimonial Needs Specifics, Context and Permission
A strong testimonial should sound like the customer, not the company. A few practical checks can make it more credible and safer to publish.
Tag: authentic marketing
public relations small business social media
Employee Advocacy Should Start With Clear Boundaries
Employees can help tell your business’s story. Set clear expectations for voluntary participation, disclosures, work time, personal accounts, and departures first.
public relations small business social media
Authenticity Does Not Require Oversharing
Authentic marketing should feel human, not invasive. Clear boundaries can protect employees, customers and your reputation without making the brand sound distant.
ai small business social media
Stop Making AI Fliers and Start Making Better Messages
Another AI flier won’t fix weak messaging. Here’s how to use AI without losing your voice.
small business social media video
Why Original Content Is Now a Competitive Advantage for Small Businesses
If your content feels like everyone else’s, there is a reason it is not working. Here is why original content is starting to matter more than ever.