public relations small business social media
Community Content Needs a Purpose, Not Just Attention
Community moments can strengthen trust or look opportunistic. A simple three-part test helps your business know what belongs on its page.
Tag: business storytelling
small business social media writing
How Much of Your Social Media Content Should Ask for a Sale?
Your social feed needs to support sales without sounding like one long promotion. The right balance depends on what each post helps the audience do.
How to Tell If Your Business Page Builds Conversations or Just Lists Products
Is your business page connecting with customers or just listing products? Use this quick ten-post audit to find out—and discover how to spark real conversations online.
Your Business Has More Content Than You Think
If you think your business lacks content, think again—see how everyday work can become your best marketing.
small business social media video
What Should a Business Include in a Two-Minute Promotional Video?
Two minutes is enough time to earn attention and trust, when the message stays focused. Here is what your business video should include.