public relations small business writing
A Believable Testimonial Needs Specifics, Context and Permission
A strong testimonial should sound like the customer, not the company. A few practical checks can make it more credible and safer to publish.
Tag: customer testimonials
public relations small business social media
Authenticity Does Not Require Oversharing
Authentic marketing should feel human, not invasive. Clear boundaries can protect employees, customers and your reputation without making the brand sound distant.
small business social media video
What Should a Business Include in a Two-Minute Promotional Video?
Two minutes is enough time to earn attention and trust, when the message stays focused. Here is what your business video should include.