public relations small business social media
Your First Crisis Statement Needs Facts, Empathy and a Next Update
The first message does not need every answer. It needs verified facts, human concern and a clear promise about what comes next.
Tag: customer trust
small business social media video
What Should a Business Include in a Two-Minute Promotional Video?
Two minutes is enough time to earn attention and trust, when the message stays focused. Here is what your business video should include.
How Often Should a Small Business Post on Facebook
How often should your small business post on Facebook?
For most owner-run businesses, three to five useful posts per week is a good place to begin.
The goal is not to fill every day on a calendar. The goal is to stay consistent, help the audience and give each post a clear job.
Our new article explains how to build a posting schedule that fits your business, team and customers.