public relations small business social media
Before Your Business Takes a Public Position, Test the Decision
A public statement can clarify what your business stands for or expose a gap between words and actions. Use this test before you post.
Tag: customer trust
public relations small business social media
When an Employee Goes Viral, Slow Down Before Your Business Responds
An employee goes viral and pressure builds fast. A calm first-hour process can protect facts, people and the business before anyone posts.
public relations small business social media
Community Content Needs a Purpose, Not Just Attention
Community moments can strengthen trust or look opportunistic. A simple three-part test helps your business know what belongs on its page.
small business website writing
Answer the Customer Before You Ask for the Contact Form
A contact form should be the next step, not the first useful thing on your service page. Here is what customers need before they reach it.
small business social media website
Give the Answer First. Make the Click Worthwhile.
A useful post can answer the question and still give people a reason to visit your website. The difference is what the next page adds.
public relations small business social media
Your First Crisis Statement Needs Facts, Empathy and a Next Update
The first message does not need every answer. It needs verified facts, human concern and a clear promise about what comes next.
small business social media video
What Should a Business Include in a Two-Minute Promotional Video?
Two minutes is enough time to earn attention and trust, when the message stays focused. Here is what your business video should include.
How Often Should a Small Business Post on Facebook
How often should your small business post on Facebook?
For most owner-run businesses, three to five useful posts per week is a good place to begin.
The goal is not to fill every day on a calendar. The goal is to stay consistent, help the audience and give each post a clear job.
Our new article explains how to build a posting schedule that fits your business, team and customers.