As Facebook changes the News Feed, the reality is that small businesses and non-profits that rely on the platform for traffic, are going to get hurt. In their effort to put the social back in social media, the space for Pages is about to get even more limited. Therefore, you must address these four things now:
Facebook made big news this past week when they announced an impending change to the News Feed that will affect all pages. They will start scoring content that generates conversations higher in the News Feed than content that is consumed passively. Therefore, business pages (publishers and brands) will have pressure on them to create content that makes consumers want to engage in conversations.
For the first time, small businesses have their own TV channel to tell the world how much value they can add to their customer’s lives; the only thing holding you back is your imagination.
Many small business owners disregard Facebook because they think that it isn’t suitable for B2B marketing, but the platform has over 2 billion monthly active users!