How do you market your business on social media during Covid-19? It’s a hard question, and no one has all the answers. One thing that is certain, though, staying connected is more important than ever. Businesses are relying on social media to keep in touch with friends, especially during this time. Instagram and Facebook have seen a 40% increase in activity just during Covid-19. But just because people are spending more time on social media doesn’t mean your business strategies stay the same.
Keep Posting
Even though you may not be able to market and sell your products to their full potential right now, keep posting on social media. Focus on posting content that aligns with your brand values instead. Some examples of this provide answers on sanitation concerns, social distancing, and other matters that you support. Continuing to post during this time shows your audience that you are trying your best to engage and care about their thoughts as well.
Listen and Acknowledge
Ignoring the new normal of the world, such as Covid-19, might come across as inauthentic. Letting your followers know that you are listening and acknowledging their concerns can go a long way. Listen to your audience's feedback and go from there. Adding context within your posts about the circumstances of today really does make a difference in humanizing your brand.
Explore New Things
Learning how to put your content into other forms is incredibly beneficial. Your viewers, more than likely, gain information in different ways. The more different ways you have to produce content, the better. No matter what you choose, now is the best time to explore new things and set the stage for other businesses. These efforts may not lead to an immediate increase in profit, but it will make your business stand out tremendously.
Expect Uncertainty.
No one really knows what the future holds for brands and marketers. This crisis will eventually come to an end, but there is still a lot of uncertainty on the surface. You can’t plan too far into the future as you would have in the past. Being flexible and able to pivot to the next thing at any moment is a great position to be in. If not, now is a great time to start!
Don’t let the uncertainty scare you away from being present for your customers. Your customers are looking for ways to connect with others and even be distracted from everything going on. Social media is the perfect way for business owners to communicate with customers and create opportunities that will help you excel in your business in the future.