Buying or selling a home is a significant financial and emotional decision. Your clients want someone more than just someone with a real estate license. Social media is an absolute gold mine for real estate business, assuming you have a strategy and aren't just winging it. Whether you're new to the industry or want to figure out how to win more leads from social media, here is a list of social media tips and strategies for real estate.
Focus on variety
A successful social media account is essential, it needs variety. Listing after listing or real estate facts isn't going to interest many people. The goal is to make all posts tasteful and give viewers an inside look at how the real estate agent is as a person. Balance your posts with great photos, tips, and even behind the scenes videos of you doing different activities within your business. The most important thing, though, is being your most authentic self within these posts.
Success stories and client testimonials
One of the biggest benefits of real estate is posting your success stories to connect with clients and potential clients. Clients have endless amounts of real estate agents to choose from, so the more you can provide proof of your satisfied clients, the better. Anything you can do to make your excited clients part of your social strategy is a significant plus.
Include real estate quotes
It can sometimes be tough when it comes to engaging with your clients through posts. Real estate quotes and testimonials are a great thing to incorporate, and a great way to improve your overall content strategy. There are endless amounts of real estate quotes you can use to create social media graphics for your business. The fun nature of sharing quotes can help you to build relationships and trust with your audience.
Using the right real estate hashtags
Hashtags can sometimes be misinterpreted as solely wanting to get more likes on content. Although hashtags do bring more engagements to your content, they also facilitate discovery on social media. You can use real estate hashtags for your content as a good way for buyers to find you. Hashtags are also an excellent way for you to find potential buyers and homeowners too.
The influence of social media has made an enormous impact on the real estate market. Social media has changed the way real estate businesses reach clients and forces them to focus on how they can customize their content just for their particular audience. Put yourself in the shoes of buyers and homeowners. What are some things you would like to see if you were buying or selling a home? Asking yourself these questions will allow your social media strategy to fall right into place.