One of the hardest things for marketers to accomplish is creating quality content for their audience consistently. This isn’t just difficult due to the need to brainstorm fresh ideas, but also due to how competitive some markets can be and how often new posts need to be uploaded to stay relevant.
The following tips will help you develop posts that have enough personality to encourage more sharing and commenting.
Learn to tell good stories
People love to hear stories that they can relate to, and this is usually going to be one of the best ways to approach your posts. Think of the most relatable way to get the message across with a story that proves to be exciting and fun to your readers.
Your stories should include content or situations that are related to your niche. They should paint a picture that makes your products or services more exciting to your potential buyers. Remember the old saying that “facts tell, stories sell.”
Always match the content with the persona
Create content that identifies with your target audience. If your audience can relate to the post, then they are more likely to engage. The more they engage, the more likely they’ll become brand ambassadors for you, or your sales will increase.
Make use of powerful images
Ensure that any image you use speaks to the audience and relates to the content more deeply. Sometimes this could require creating specific images or editing a photo, but the result could be powerful enough to catch your audience’s attention and make it worth the effort. An excellent tool for professional stock photos is unsplash.com.
Share personal experiences
There is no better way to reach out to your audience than to share personal experiences and to ask them for their opinion on the matter. Sharing personal experiences infuses a post with a load of personality and will lead to engagement, which is the goal.
Create follow-ups to good stories
Using a cliffhanger could help one good post lead to another, allowing you to create more content and the same storyline. A post that can attract attention and leave the audience wanting more is a great strategy to implement more engagement.
Final thoughts
One of the biggest concerns people have when they get involved in content creation is that it won’t be engaging enough. Remember who your audience is, what they like, and be consistent with your posts.