There are many things that marketers have to consider when they use social media for their efforts. We will share some of the most important Do's and Don'ts that you need to keep in mind at all times to ensure a reliable result.
THE DO'S
Create an attractive and robust bio
Your page bio is always going to be important for your business. Keep in mind that people looking for your products and services will want to read your bio to get a good idea of what your business is about.
Always answer comments on your posts
This is extremely important because it will show your audience that you are involved. It doesn't matter if the post is negative or positive. It would be best if you were ready to answer each of them professionally.
Remember that social media is a two-way dialogue between the consumer and the brand.
Delete comments that use any improper language
You have every right to delete comments that are using any form of foul language or hate speech. With that said, you need to let constructive criticism be part of your comment section. Facebook has some language filters that can help hide comments automatically.
Negative comments should also be allowed as long as they are not trying to be offensive. Consider answering those types of posts without losing your cool.
Do live streams as often as possible
Live streaming has become an essential part of increasing engagement among your followers. The more often you live stream, the more this strengthens the connection and the loyalty with your audience.
THE DON'TS
Businesses should avoid political or personal opinions of any kind
There is no room for your personal views when it comes to social media content for a business. Even if you feel that your subjective opinion is valid to your audience, this is something you need to avoid at all costs. The moment you include personal agendas or thoughts in your content, you could polarize the audience.
Don't spam your followers
Be it on your page wall or in private messages; you need to make sure that you can avoid any spam. This will not work in your favor with most people, and it could work against you with people disliking your page and never coming back.
Don't overdo the hashtags
Keep the hashtags under control, and don't post them all over your publications. This is one of the most irritating practices that could turn your followers away. One or two hashtags are more than enough in most situations.