How the $17 Billion Meta Settlement May Change Social Media for Small Businesses
Meta’s record settlement could reshape how small businesses use Facebook and Instagram—discover what changes may be coming and how to stay ahead.
Tag: facebook
Meta’s Shift to Community-Driven Content Moderation—What It Means for Us
Imagine scrolling through your feed where freedom of speech takes precedence over accuracy. Does this vision excite you with possibilities or fill you with apprehension over potential harm? Meta’s gamble on community-driven moderation challenges us to reflect: are we ready to shoulder the responsibility of shaping the truth? How does this shift sit with you?
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The Best Picture Or Video Sizes For Popular Platforms
When you are engaged in making your social media efforts a success, consider that many of the best platforms available have different video and image size requirements. If your content is not optimized on some of these networks, the results will be a lower quality post that could lose engagement for not being correctly configured or edited. This post is about giving you the optimal image and video sizes for the most popular social media platforms online. Doing this will create a significant bump in the level of quality that you offer to your visitors.
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Do’s And Don’ts When Engaging Your Audience On Facebook
There are many things that marketers have to consider when they use social media for their efforts. We will share some of the most important Do’s and Don’ts that you need to keep in mind at all times to ensure a reliable result.
Why outsourcing your brand’s social media is good business
One of the biggest mistakes made by small businesses is entrusting their marketing potential to an entry-level employee or someone with other job duties. Likewise, the sticker shock of professional services may prevent small businesses from reaching their full potential. This is especially true in the case of hiring social media experts who understand the psychology behind strategic brand building. While any person with basic computer knowledge can create graphics in many of the online tools readily available, many do-it-yourself posts lack quality control to properly engage customers (and potential customers) on a consistent daily basis.
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Getting Started: Going Live On FB
There are very few activities for marketers to engage online that can be as effective for branding and exposure as going live. The most relevant and reliable aspect of this is that you can engage your audience in ways that are not possible with other strategies. With that said, there is an element of fear that people experience when they consider going live. They are afraid they will freeze, that they will say something embarrassing, that people will try to mock them, etc. Going live on social media is the closest thing to speaking in public offline, so the element of feeling nervous is present. The best way to overcome this is to be prepared for your streaming sessions. This will allow you to achieve outstanding results, and you will be able to gain the confidence to improve and create even more engaging content in future streams. The following tips will help you get started on the right track when you decide to go live on Facebook.
Identifying Your Target Audience
Determining your social media target audience is an essential step in generating successful marketing strategies. This can help you focus your efforts on the right social media platforms and posts. Once you’ve found your target audience, you can create a well-balanced content plan that appeals to them and begin drafting brand guidelines. Here are some ways to identify and your audience.
Empower your posts with pictures on a budget
Everyone has a message they want to be heard when they post on any of the social media platforms, but how is it that some people get far more exposure than others? The answer is in the image. Vero Resources said campaigns with images had a 42% higher click-through rate than campaigns without images.
Facebook Lead Ads: Making Them Work for Your Business
One of the most essential things for businesses small and large, across all industries, is the need to collect leads. Facebook Lead Ads is a tool that allows your business to collect these leads quickly and simply. The number one reason to use Facebook Lead Ads in your marketing campaign is the sheer simplicity of generating leads through the ad.
Pre-populated user data makes it even easier for users to share their information on-the-go, and your business will benefit from the trust many people already have in Facebook, instead of relying on an independent landing page to gain that information.
Sm3 Social Media Marketing Summit Speaker Chris Suggs
The SM3 Social Media Marketing Summit will feature social media professionals and thought leaders in discussions about how to go viral, how to tell your story and more. We sat down with speaker Chris Suggs to ask him his opinion on the state of social media marketing today and what you can expect from him at the summit.