Are Promoted Posts Worth It?
With social media platforms developing increasingly sophisticated ways to advertise, promote and boost your own content, is it worth adding to your social media strategy?
Tag: facebook
How Social Media is Changing the Way Politicians Communicate
Politics and social media may have once seemed to be unrelated terms, but they now go practically hand in hand. Social media platforms obviously provide a space for people to communicate with other like-minded individuals about elections, issues and politicians, but how are those politicians leveraging this new frontier?
Using Engagement Trends to Post the Right Content at the Right Time
In last week’s post, we broke down the demographics of some of the most popular social media platforms so you could determine the best place for your brand to be in the social sphere. But now that you know where to be, do you know what to post? What about when?
Where Does Your Brand Belong on Social Media?
For brands, social media is increasingly a way to reach out to individual consumers, but if you’re not reaching out to the right people in the right ways, you could be missing out on valuable revenue and relationships.
Ignoring Online Reviews For Your Business? Big Mistake
The following are reasons that you should pay attention to reviews and even engage your customers.
4 Social Media Tips for Entrepreneurs
If you’re an entrepreneur and you’re on social media, there are four things you should consider doing immediately: Add Value, Review Metrics Often, Borrow a Brand, and Don’t Be Afraid to Make Mistakes.
Small Businesses and Non-Profits Need to Act Fast
As Facebook changes the News Feed, the reality is that small businesses and non-profits that rely on the platform for traffic, are going to get hurt. In their effort to put the social back in social media, the space for Pages is about to get even more limited. Therefore, you must address these four things now:
I Lost the Mayor’s Race…Now What?
When he was sworn into office as Mayor of Kinston in 2009, BJ Murphy was the youngest person who had ever served, and the youngest in the entire state of North Carolina at the time. Last year, he sought a third term and lost the race. What BJ did next…
Two Ways to Adapt to the Facebook News Feed Changes
Like it or not, the new scoring process will rid timelines of the clutter we see today, much of which is consumed passively. There is concern that paid ads will increase as lazy marketers resort to paying for visibility, but let’s focus on how we can genuinely add value by doing things differently.
Facebook: Bringing the Social Back
Facebook made big news this past week when they announced an impending change to the News Feed that will affect all pages. They will start scoring content that generates conversations higher in the News Feed than content that is consumed passively. Therefore, business pages (publishers and brands) will have pressure on them to create content that makes consumers want to engage in conversations.