Most business owners today are fully aware of the positive impact social media can have on their ability to grow their businesses. Social media marketing is convenient, inexpensive, and provides business owners with a great ROI. But with all the social media platforms available, it can sometimes be hard to know which of them deserves your time and energy. Three of these platforms have proven to be must-haves for any business marketing plan.
LinkedIn is especially useful for businesses that target potential customers based on their occupation. The platform is also well-suited to companies that make B2B sales. A large percentage of the 300 million individuals that regularly use LinkedIn are professionals of some type. Since LinkedIn use is viewed by users as a business-oriented social media platform, the information provided is oftentimes both useful and accurate. LinkedIn users commonly provide information regarding employment history, present employment, and contact information. Keep in mind that writing a quality LinkedIn Headline helps your business standout among others.
Instagram is used daily by more than 500 million people across the globe. The platform existed for only 18 months before Facebook CEO Mark Zuckerberg became so impressed, he purchased Instagram for $1 billion. The purchase means that Instagram now enjoys access to the advertising platform and user base enjoyed by Facebook Messenger. Instagram not only shares paid advertising opportunities with Facebook but will also provide you with the opportunity to increase the reach of your business organically. Instagram posts are geared more toward visuals, so it is a great place to post videos and photos of your company and employees.
No list concerning social media use for businesses would be complete without a word about Facebook. Business owners will be hard-pressed to find another platform either on or offline that includes such a broad base of regular visitors in one place. And even better, Facebook allows users to segment users by age, demographics, and whatever other parameters are needed to find their target audience. There is no other social media platform with an advertising program as developed as Facebook. However, reaching your audience will cost a bit of money so you would have to possess the budget to do so.
The list of social media platforms you can use to expand your business interests is both impressive and constantly growing. For business owners who are not sure which platforms present them with the best opportunities, you cannot go wrong with either of the three social media platforms profiled above.