What better way to promote brand awareness, capture the attention of potential customers, build and maintain network contacts, and offer a potential financial opportunity than speak directly to the target audience and let your own words and personality tell the story of your business. The podcasting industry is set to be a one billion dollar industry by 2022. An estimated one-hundred million people in the United States listen to podcasts.

Control the narrative

No one can tell the story of your brand or business better than you can. Starting a podcast can help get that message across to potential customers and clients. Podcasting allows you to control the narrative around your brand while encouraging new growth. It allows you to provide a level of transparency to your customers and clients that they would not otherwise be exposed to. It provides them with a look behind the scenes of your business.

Building relationships

Not only does podcasting offer the ability to compete for the attention of potential customers, but it also allows you to build and maintain network relationships. By offering exposure on your brand for businesses that are in direct relation to yours, you can cross promote both businesses while providing clients and customers with knowledge and engaging content about your brand.

Grow Revenue

While most podcasts will not reach financial solvency, there are ways to generate income from a consistent and engaging podcast. Once you’ve established a core audience, and implemented a social media strategy to align with your podcasting goals, finding sponsors that benefit from the message of your podcast can bring financial success.

The most important reason as to why you should start a podcast is because it’s beneficial to your business or brand awareness by providing behind the scene access to you and your company. It will help build and maintain relationships with your audience and could potentially be an additional stream of revenue to help you grow your business.