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Why should you start a podcast

What better way to promote brand awareness, capture the attention of potential customers, build and maintain network contacts, and offer a potential financial opportunity than speak directly to the target audience and let your own words and personality tell the story of your business.

small business

How Podcasts Can Help Grow Your Business

Have you thought about starting a podcast for your company? Maybe it’s time to. Twenty-two percent of the U.S. population listens to a podcast on a weekly basis, which is yet another audience your business could be reaching. Though podcasting may seem more like a form of entertainment than a marketing tool, it can and should be both.

small business

I Lost the Mayor’s Race…Now What?

When he was sworn into office as Mayor of Kinston in 2009, BJ Murphy was the youngest person who had ever served, and the youngest in the entire state of North Carolina at the time. Last year, he sought a third term and lost the race. What BJ did next…