Undeniably, image and design has an important place in any business’s branding, which can stretch from email newsletters and websites to logos and social media posts. Even so, you don’t always have to shell out for a top notch designer. There are a lot of things you can do yourself if you follow these essential tips.
Photos that are edited well and consistently can turn your visual marketing from boring to brilliant. Just as taking photos is easy with your smartphone’s own camera, so too is editing the shots you get. Here are the five best photo editing apps available for free on your Apple and Android devices, plus some other top tips for getting the best photos possible on a small business budget.
Small and medium-sized businesses can easily experience devastation at the hands of a data breach. The good news is there are a number of ways to provide protection for the data that is central to your business operations.
What all writing comes down to in the end is whether or not you’re getting your message across. Whether its a call for donations, information about a new service or a pop culture poll, if your writing isn’t communicating effectively, then it’s not working for your brand.
With social media platforms developing increasingly sophisticated ways to advertise, promote and boost your own content, is it worth adding to your social media strategy?
As technology increases, smartphones can now be transformed into pocket film studios, with a range of free mobile editing apps that allow you to produce high quality, professional looking videos on the go. Whether you’re shooting on an iPhone or an Android, here’s a roundup of the top five free video editing apps available.
Livestreaming used to be a bit of a niche content category, with only specific apps allowing the capability and almost exclusively used by people with substantial followings already. However, livestream videos are now used across multiple channels for a variety of reasons. Why have livestream videos become so popular? And more interestingly, why should your business go live?
Politics and social media may have once seemed to be unrelated terms, but they now go practically hand in hand. Social media platforms obviously provide a space for people to communicate with other like-minded individuals about elections, issues and politicians, but how are those politicians leveraging this new frontier?
Have you thought about starting a podcast for your company? Maybe it’s time to. Twenty-two percent of the U.S. population listens to a podcast on a weekly basis, which is yet another audience your business could be reaching. Though podcasting may seem more like a form of entertainment than a marketing tool, it can and should be both.
For the month of March, social discourse is dominated by thoughts of brackets, pools and whose college team is going to come out on top. As a small business, you probably won’t be running an ad during the yet-to-be-decided championship match. So what can March Madness mean for your digital marketing?