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small business

4 Social Media Tips for Entrepreneurs

If you’re an entrepreneur and you’re on social media, there are four things you should consider doing immediately: Add Value, Review Metrics Often, Borrow a Brand, and Don’t Be Afraid to Make Mistakes.

small business

I Lost the Mayor’s Race…Now What?

When he was sworn into office as Mayor of Kinston in 2009, BJ Murphy was the youngest person who had ever served, and the youngest in the entire state of North Carolina at the time. Last year, he sought a third term and lost the race. What BJ did next…

social media

Two Ways to Adapt to the Facebook News Feed Changes

Like it or not, the new scoring process will rid timelines of the clutter we see today, much of which is consumed passively. There is concern that paid ads will increase as lazy marketers resort to paying for visibility, but let’s focus on how we can genuinely add value by doing things differently.

social media

Facebook: Bringing the Social Back

Facebook made big news this past week when they announced an impending change to the News Feed that will affect all pages. They will start scoring content that generates conversations higher in the News Feed than content that is consumed passively. Therefore, business pages (publishers and brands) will have pressure on them to create content that makes consumers want to engage in conversations.

small business video

Four Tips for Facebook Live

For the first time, small businesses have their own TV channel to tell the world how much value they can add to their customer’s lives; the only thing holding you back is your imagination.

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Why I started a podcast

Imagine you’re driving down the road – are you able to watch anything?

Imagine you’re walking your dog – are you able to watch something?

Could you do those same tasks AND listen to the content you’re subscribed to? YES