Four Tips for Facebook Live
For the first time, small businesses have their own TV channel to tell the world how much value they can add to their customer’s lives; the only thing holding you back is your imagination.
Ideas for Growing Your Business
Why I started a podcast
Imagine you’re driving down the road – are you able to watch anything?
Imagine you’re walking your dog – are you able to watch something?
Could you do those same tasks AND listen to the content you’re subscribed to? YES
Why Social Media Marketing is Important for Your Business
Seventy percent of people in America use social media. If you are not reaching out to these customers, how many people are you missing? Learn why you should be involved in social media marketing and how to do it.
Chatbots for Small Businesses
Chatbots could simply transform your customer’s online experience with your business or brand. If a company has a bot, then instead of your online consumer going through a search feature on your site for things like store hours, specials and more, the chatbot would return these results in a more communicative style.
Marketing to the “Saved by the Bell” Generation
Generation X remembers AOL’s “You’ve Got Mail” marketing strategy and it was effective – they signed up for email! Although open rates and click-through rates of email aren’t as high as ten years ago, it’s still an effective strategy to reach your consumer. Just remember your audience and that they’ve probably tried on a pair of “Saved by the Bell” zubaz pants!
Marketing to Millennials
Small things like having voucher codes that automatically process at checkout versus typing the SAVE10PERCENT code helps them save time and aggravation. Plus, it shows that you understand that small step speaks to the core of who they are.
How to Use Facebook for B2B Marketing
Many small business owners disregard Facebook because they think that it isn’t suitable for B2B marketing, but the platform has over 2 billion monthly active users!
Let. That. Sink. In.
Where are your customers spending their time online?
With the rise of social, the power is shifting and the playing field is leveling out. Many big brands are still churning through their huge advertising budgets via traditional media and smaller businesses have the agility to outmaneuver them with engaging content.
How to Use Video Like a Boss on Social Media
Today, there’s really no need to stress if you don’t have the budget to film grand advertising campaigns. The power has shifted to a more mobile world as evident by how many people look at their smartphone screens during ad breaks when watching TV. The good news? Most small businesses are not taking advantage of the mobile friendly environment the market is craving.
3 Effective Ways to Thank Your Customers
Your customers have made the conscious choice to do business with you when they could have gone to any of your competitors. Providing them with small rewards for staying is far cheaper than investing in a grand promotional campaign to win new ones.