Facebook made big news this past week when they announced an impending change to the News Feed that will affect all pages. They will start scoring content that generates conversations higher in the News Feed than content that is consumed passively. Therefore, business pages (publishers and brands) will have pressure on them to create content that makes consumers want to engage in conversations.
For the first time, small businesses have their own TV channel to tell the world how much value they can add to their customer’s lives; the only thing holding you back is your imagination.
Imagine you’re driving down the road – are you able to watch anything?
Imagine you’re walking your dog – are you able to watch something?
Could you do those same tasks AND listen to the content you’re subscribed to? YES
Seventy percent of people in America use social media. If you are not reaching out to these customers, how many people are you missing? Learn why you should be involved in social media marketing and how to do it.
Chatbots could simply transform your customer’s online experience with your business or brand. If a company has a bot, then instead of your online consumer going through a search feature on your site for things like store hours, specials and more, the chatbot would return these results in a more communicative style.
Generation X remembers AOL’s “You’ve Got Mail” marketing strategy and it was effective – they signed up for email! Although open rates and click-through rates of email aren’t as high as ten years ago, it’s still an effective strategy to reach your consumer. Just remember your audience and that they’ve probably tried on a pair of “Saved by the Bell” zubaz pants!
Small things like having voucher codes that automatically process at checkout versus typing the SAVE10PERCENT code helps them save time and aggravation. Plus, it shows that you understand that small step speaks to the core of who they are.
Many small business owners disregard Facebook because they think that it isn’t suitable for B2B marketing, but the platform has over 2 billion monthly active users!
With the rise of social, the power is shifting and the playing field is leveling out. Many big brands are still churning through their huge advertising budgets via traditional media and smaller businesses have the agility to outmaneuver them with engaging content.
Today, there’s really no need to stress if you don’t have the budget to film grand advertising campaigns. The power has shifted to a more mobile world as evident by how many people look at their smartphone screens during ad breaks when watching TV. The good news? Most small businesses are not taking advantage of the mobile friendly environment the market is craving.