Many small business owners disregard Facebook because they think that it isn’t suitable for B2B marketing, but the platform has over 2 billion monthly active users!
Where are your customers spending their time online?
With the rise of social, the power is shifting and the playing field is leveling out. Many big brands are still churning through their huge advertising budgets via traditional media and smaller businesses have the agility to outmaneuver them with engaging content.
How to Use Video Like a Boss on Social Media
Today, there’s really no need to stress if you don’t have the budget to film grand advertising campaigns. The power has shifted to a more mobile world as evident by how many people look at their smartphone screens during ad breaks when watching TV. The good news? Most small businesses are not taking advantage of the mobile friendly environment the market is craving.
3 Effective Ways to Thank Your Customers
Your customers have made the conscious choice to do business with you when they could have gone to any of your competitors. Providing them with small rewards for staying is far cheaper than investing in a grand promotional campaign to win new ones.
3 Strategies for Holiday Sales Success
Over this seasonal period, it’s easy to stress about your competition and worry that you don’t have the same budget that the big brands do. Luckily for you, it’s never been easier or cheaper to reach out to your customer base with social media, giving you the ability to deliver compelling reasons to check out your business, straight to their screens.
The ROI Of FB Ads: Does Facebook Advertising Work?
Most Facebook users actively use the social network daily - which is another reason why Facebook ads are effective. And, as the Facebook user base continues to grow, the opportunities for Facebook advertising will too.