While Facebook, Instagram, and Twitter may be the social media pinnacles all modern businesses have a presence on, you shouldn’t forget about a few of the more alternative social media sites. These alternatives may actually prove to be more effective as part of your larger marketing strategy.
Starting a Business? Here are 4 Pieces of Advice
These four tips were compiled based on the interview I did with Algenon Cash: Locked In with Algenon Cash. In the interview we also discuss Trump's policy impacts on small business and how young professionals can get involved in politics.
4 Social Media Tips for Entrepreneurs
If you’re an entrepreneur and you’re on social media, there are four things you should consider doing immediately: Add Value, Review Metrics Often, Borrow a Brand, and Don't Be Afraid to Make Mistakes.
Small Businesses and Non-Profits Need to Act Fast
As Facebook changes the News Feed, the reality is that small businesses and non-profits that rely on the platform for traffic, are going to get hurt. In their effort to put the social back in social media, the space for Pages is about to get even more limited. Therefore, you must address these four things now:
I Lost the Mayor's Race...Now What?
When he was sworn into office as Mayor of Kinston in 2009, BJ Murphy was the youngest person who had ever served, and the youngest in the entire state of North Carolina at the time. Last year, he sought a third term and lost the race. What BJ did next...
Two Ways to Adapt to the Facebook News Feed Changes
Like it or not, the new scoring process will rid timelines of the clutter we see today, much of which is consumed passively. There is concern that paid ads will increase as lazy marketers resort to paying for visibility, but let's focus on how we can genuinely add value by doing things differently.