There are very few activities for marketers to engage online that can be as effective for branding and exposure as going live. The most relevant and reliable aspect of this is that you can engage your audience in ways that are not possible with other strategies. With that said, there is an element of fear that people experience when they consider going live. They are afraid they will freeze, that they will say something embarrassing, that people will try to mock them, etc. Going live on social media is the closest thing to speaking in public offline, so the element of feeling nervous is present. The best way to overcome this is to be prepared for your streaming sessions. This will allow you to achieve outstanding results, and you will be able to gain the confidence to improve and create even more engaging content in future streams. The following tips will help you get started on the right track when you decide to go live on Facebook.
The world has seen significant changes in the last few years and the way we market any business is more interactive than ever before. Now that streaming has become so relevant in all industries, the need for more involvement for any business is huge, but some people seem to feel intimidated by the idea of going live with their social media pages.
Livestreaming used to be a bit of a niche content category, with only specific apps allowing the capability and almost exclusively used by people with substantial followings already. However, livestream videos are now used across multiple channels for a variety of reasons. Why have livestream videos become so popular? And more interestingly, why should your business go live?
Social media is changing the way we do business, watch TV, and shop. Small businesses and personal brands need to adapt…and fast. BJ Murphy is a B2B sales trainer, social media entrepreneur, and former mayor of 21,000. His company, Magic Mile Media, has partnered with Edge360 Creative and Middle Grounds Coffeehouse to present a FREE Social Media 201 networking event.
