In today's visually-driven digital landscape, engaging visual content has become paramount for brands seeking to make a lasting impression. Among the various forms of visual content, videography stands out as a powerful tool to elevate your brand. Through dynamic visuals, storytelling, and motion, videos can capture attention, enhance brand perception, and create immersive experiences that resonate with your audience, ultimately setting your brand apart from the competition.
I did an experiment this past week. I posted a TikTok video with a very basic caption, no hashtags, and it took me all of 5 minutes to do. This TikTok now has almost 3,000 views and over 200 likes. I know this number is nowhere near the number of “TikTok famous” creators, but this is currently my most viewed and liked TikTok.
There are very few activities for marketers to engage online that can be as effective for branding and exposure as going live. The most relevant and reliable aspect of this is that you can engage your audience in ways that are not possible with other strategies. With that said, there is an element of fear that people experience when they consider going live. They are afraid they will freeze, that they will say something embarrassing, that people will try to mock them, etc. Going live on social media is the closest thing to speaking in public offline, so the element of feeling nervous is present. The best way to overcome this is to be prepared for your streaming sessions. This will allow you to achieve outstanding results, and you will be able to gain the confidence to improve and create even more engaging content in future streams. The following tips will help you get started on the right track when you decide to go live on Facebook.
Taepke has produced award-winning digital campaigns for national clients like Jeep, Fox Home Entertainment, Carlson Rezidor Hotel Group, and most notably, the viral campaign for Velcro Companies in 2017. She also helped create a course on social media strategy currently being taught at Wake Tech Community College.
As technology increases, smartphones can now be transformed into pocket film studios, with a range of free mobile editing apps that allow you to produce high quality, professional looking videos on the go. Whether you’re shooting on an iPhone or an Android, here’s a roundup of the top five free video editing apps available.
