}

small business

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Why outsourcing your brand's social media is good business

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Why outsourcing your brand's social media is good business

One of the biggest mistakes made by small businesses is entrusting their marketing potential to an entry-level employee or someone with other job duties. Likewise, the sticker shock of professional services may prevent small businesses from reaching their full potential. This is especially true in the case of hiring social media experts who understand the psychology behind strategic brand building. While any person with basic computer knowledge can create graphics in many of the online tools readily available, many do-it-yourself posts lack quality control to properly engage customers (and potential customers) on a consistent daily basis.

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How To Drive Traffic To Your Website

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How To Drive Traffic To Your Website

Some business owners expect to have an endless supply of visitors as soon as they create their website. They soon find out that this is not as easy and will need to implement precise strategies to see more hits on their website content. We will give you some of the best tips that will help you start driving traffic to your website.


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Top 5 Auto-Publishing Tools For Social Media Platforms

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Top 5 Auto-Publishing Tools For Social Media Platforms

he world is moving faster and more hectic than ever before and this means that we need to adapt to those changes if we want to be successful. If the world is moving fast, we need to catch up, and we have to learn to use automation tools to boost productivity. The following is a list of the top 5 auto-publishing tools for social media platforms. Keep in mind that there are many other options, but we find these five to be the most useful and reliable.

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The Different Engagement Tools Of Popular Social Media Platforms

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The Different Engagement Tools Of Popular Social Media Platforms

When you think of social media, you always think of social interactions or engagement. Still, the fact that you have a page on a social network does not mean that your content will be appealing and engaging enough to keep people interested. The goal is to ensure that everything you do is going to make your followers feel more involved. When they perceive that you care about what they have to say, they are more likely to respond to your brand's loyalty. The following engagement tools are going to help you achieve those results with your target audience.

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How Often Do I Post On My Social Media?

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How Often Do I Post On My Social Media?

It's widespread for newcomers in the world of digital marketing to ask this particular question. There are many articles, guides, and tutorials online that will tell you very different numbers regarding how often you should post on social media. With that said, some core rules will help you make the most out of each post.

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Getting Started: Going Live On FB

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Getting Started: Going Live On FB

There are very few activities for marketers to engage online that can be as effective for branding and exposure as going live. The most relevant and reliable aspect of this is that you can engage your audience in ways that are not possible with other strategies. With that said, there is an element of fear that people experience when they consider going live. They are afraid they will freeze, that they will say something embarrassing, that people will try to mock them, etc. Going live on social media is the closest thing to speaking in public offline, so the element of feeling nervous is present. The best way to overcome this is to be prepared for your streaming sessions. This will allow you to achieve outstanding results, and you will be able to gain the confidence to improve and create even more engaging content in future streams. The following tips will help you get started on the right track when you decide to go live on Facebook.