An Instagram story is a 24-hour post on your profile - whether it be a photo, video, or boomerang. The concept of stories on Instagram was initiated in August 2016, and now at least 500 million Instagrammers use stories daily. Stories will show up in the top bar of your feed, and when there’s a new story to see, their profile photo will have a rainbow ring around it. If you’ve ever considered experimenting with stories to boost your engagement, here are five tips on how to do just that!
How do you market your business on social media during Covid-19? It’s a hard question, and no one has all the answers. One thing that is certain, though, staying connected is more important than ever. Businesses are relying on social media to keep in touch with friends, especially during this time. Instagram and Facebook have seen a 40% increase in activity just during Covid-19. But just because people are spending more time on social media doesn’t mean your business strategies stay the same.
The influence of social media has made a huge impact on the real estate market. Social media has changed the way real estate businesses reach clients and forces them to focus on how they can customize their content just for their particular audience. Put yourself in the shoes of buyers and homeowners. What are some things you would like to see if you were buying or selling a home? Asking yourself these questions will allow your social media strategy to fall right into place.
Determining your social media target audience is an essential step in generating successful marketing strategies. This can help you focus your efforts on the right social media platforms and posts. Once you've found your target audience, you can create a well-balanced content plan that appeals to them and begin drafting brand guidelines. Here are some ways to identify and your audience.
Nonprofits often have tight budgets, small teams, and too many other priorities to create a social media strategy. Social media has become such a broad subject in our society and has provided us with some of the largest platforms to reach specific audiences effectively. With the right strategy, nonprofits can overcome those obstacles and use social media platforms to make those connections that drive people to donate.
Everyone has a message they want to be heard when they post on any of the social media platforms, but how is it that some people get far more exposure than others? The answer is in the image. Vero Resources said campaigns with images had a 42% higher click-through rate than campaigns without images.
